Joi Donaldson

I create worlds outside of myself to understand the ones within me. 

Author. filmmaker. creative​

The being.
The professional. The Creative Authority.

Joi Donaldson is a writer, Creative Director & Digital Strategist, Founder & Chief Strategy Officer of The Joi Element and a leading voice on preserving authentic identity through digital storytelling.

She has over 15 years of experience building narratives and developing original visual storytelling for advocacy, nonprofit, and mission-driven organizations. Her favorite thing is the magical "a-ha!" moment when the idea finally clicks and the creating can begin. Over 80 successful campaigns and counting. "Viral-tier" content reaching 1.6 million views. 

South Richmond, VA, born and raised. Second home is 757. Third is the DMV. Mulberry is the most elite shade of purple. Virgo stellium. Consummate, whimsical creative.

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My signature is built from a "Niche of One" Framework in life and business

Storytelling from "the middle". Sharing and building stories of survival, creation and rebirth.

Little notes of life still matter to the story.

”Joi has a deep, deep understanding and compassion for the struggles that creatives face. She gets so invested in everything she's tied to. Her ideas are fresh and dope and most importantly, innovative.”

Derek l., Poet & content creator
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