Hi, I'm Joi Donaldson
Digital Media Manager at 1000 Women Strong; Creative Digital Strategist, Content Producer & Principal Consultant at The Joi Element.
What I owned in 2026
- Strategy for five platforms, from idea to launch
- Content planning months ahead and in real time
- Content production: captions, video, Shorts, and tag systems
- Talking points and rapid-response messaging
- Cross-team alignment with organizing, outreach, and leadership
- Performance tracking and monthly reporting
Freedom of Choice
Faceless Content
Participation-based Activations
Leaders and Summer & Fall Fellows were given a choice on how to share their stories and content in their own voices, with or without a face on screen. The work stayed powerful, and the speaker stayed protected.
Hands at a table, group shots from behind and wide crowd scenes show the work without identifying the people doing it when requested. Posts still feels human, and no one is exposed.
Social activations like #GetLiveForFinalFive, tag-a-friend carousels and collaborative posts with outside partners let the community star in the content. Giving people a choice in how they showed up drove the growth of our 2026 campaigns.
The 2026 campaign timeline
Twenty-plus campaigns and activations, from MLK weekend to Election Day. Each month had a different job: honor history, recruit Fellows, explain the issues, then get people to the polls.
January
- MLK Weekend social and in-person activations
- The state of Primary GOTV season
February
- Living Black History: Past & Present, a 28-day carousel campaign highlighting pivotal Ancestral leaders and their living counterparts
- Legacy Talks, a Zoom video series, highlighting living legends within the Black community
April
- April Is For Us: video series exposing food apartheid in Black neighborhoods and centering the Black women leading environmental justice, while honoring Tarana Burke and Anita Hill for Sexual Assault Awareness Month and standing for land back during Earth Month.
- Earth Month graphics, Instagram Live chats and in-person social activations
May
- Summer Fellowship application video and photo campaign
July
- Black Women’s Equal Pay Day
- Good Trouble Day video
August
- Fall Fellowship application video and photo campaign
- "Then & Now: What Does the March Mean for Us Today" March on Washington 2026 on-the-ground interview series
September
- You Are On The Ballot: an 8-state graphic series on the policies that directly affect people in each state
- Commit to Vote Reel and graphic series
- Voter registration deadline campaign
October
- Fall Fellows “What Voting Means to Me” video series
- “The Group Chat Getting Ready to Vote” carousel campaign
- #TBT, “The Work That Led to This Moment,” every Thursday into the midterms
- Turnout to Vote graphics and Party at the Polls collaborative content
- The Final Five campaign, invited voters to post their “I voted” sticker with a favorite theme song during final 5 days before Election Day
- “Election Day is Nov 3. Do you have a plan?” paid ad creation and campaign
2026 growth by platform
Jan 1 – Nov 6, 2026 | Platform-reported views
Select a platform to highlight it in the table and see its detail. Select it again to return to the overview.
YouTube: 95,880 views, Jan 1 – Nov 6 only. YouTube’s native export gives one year-to-date total, so there is no monthly series. The Election Day Short accounts for 94,197 of those views; all other videos combined account for 1,683.
~ = rounded; July includes paid views.
